Buyer Personas

So, you have decided to start a business online, great! Let’s say, your company is going to sell Sports shoes for athletes. So, how do you start selling and attracting your customers? The online world has become a crowded marketplace for both the companies and the customer. Though it may seem very easy to attract […]

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Social Media Marketing

Reasons why any business needs to establish itself on social media platforms: 1) Connect to a larger audience  Almost everybody are now on social platforms, be it, Facebook, Twitter, YouTube and Instagram among others. through social networking tools, you can connect to a large audience very easily. There is no need to go and search for […]

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Facebook Audience Insights

Facebook has introduced a new marketing tool namely, the Facebook audience insights which allows to have a detailed information about your population. It is really helpful in the sense that you get to know more about your target audience and reach out to them in a more interactive way. First, head to facebook.com/ads/audience_insights. You can choose […]

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