A user looks for simplicity and a clear navigation path on a website. Your users are unlikely to stay or do business with a site if they don’t get a good user experience. People often confuse themselves with user experience (UX) and user interface (UI) though they both are completely different terms.

User Interface is the UI design of a website, application or a software whereas user experience is how the products feel and what experience your users get. UI design focuses on what the interface looks like with the ideal arrangement of elements on the screen of a website whereas the goal of user experience is to delight the customers by the fast functioning website while also letting people interact with the site smoothly.


What Is The Must-Haves Of A Great User Experience?

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For a great UX, the below additional requirements are the ways to create a welcoming experience for the users.

Website Development: Efficient coding to develop a website to make it function well.

Design: The user interface design must be taken care of, and placement of prioritized elements on website pages must be done in a way that it does not look cluttered.

The design and the coding must align and work to create a delightful user experience.

 Eye-Catching Elements:

Autoplay music and flash images are not a good idea, and they instead do not catch your user’s attention. It is not necessary for the elements that look good may also look good on a website. Unnecessary or cluttered eye-catching elements often turns a good website to a poor one and below are some common mistakes seen on websites.

  • Images/ Texts or components that are too big or too small.
  • Missing call to action buttons.
  • Using colors that don’t appeal to our eyes or look too sharp that it hurts the usability of your eyes.

Unwanted Pop-Ups:

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Possibly the most obvious offender that still gets the reason for website’s bounce rate is the CTA to “sign-up for our newsletter” or “subscription” to our site that not only annoys the users but also compel them to leave your site and switch to the next one.

How to Fix It?

Instead of asking to subscribe to your newsletter right away, you can ask it in a graceful manner when the user visits to the end of the page. Or you can let it pop–up in the sidebars rather than in the center and hindering the user to explore your site.

Website Loading Speed:

In the arena of 2018, what do you think of a website that loads slowly? The users are always impatient, and they don’t spend time on a website that takes more than 2 seconds to load. A custom web designer must design the website with optimized images and codes to make it function well and load quickly.

Un-optimized Images:

Once you’ve chosen the appropriate format, it is to make sure that the image is as compressed as possible without forgoing quality and the higher your resolution of the image, the larger the file size will be. In the printing world, high-resolution images are a good thing. However, on the website, large images slow down your website’s page speed and eventually effects your users’ experience and search engine ranking.

How To Create The Right Balance Between Size And Quality?

ux experience

There may be times when you have to create a balance between size and quality of the image. A low-quality image will look fuzzy on the site and on the other hand, large images will load slowly and thus be annoying for the visitors. So, how do you get the right steadiness between size and quality? First, it’s essential to understand that when it comes to images, “size” is a qualified term. It can be tough to keep a trail of everything so here’s an outline of the three main aspects that make up “size”:

  1. File Size
  2. Image Size
  3. Resolution

Considering the above aspects simultaneously will let you select the right image for your website.

Wrapping Up,

Even with a high-quality UI, a poor database design may frustrate users as they attempt to interact with data, resulting in a bad experience. A poorly-coded application may cause performance issues that contribute to the wrong user experience.

A poor UI design, likewise, makes even the best backend architecture challenging to use. To get a successful project, it’s crucial that the design and development solve a persistent problem i.e. establishing a website design that aligns with your users’ needs and preferences.


Guest Post by Loius Martin ! 


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