Your sign-up form is the first step in email marketing of your business or products. As much as it seems to require less attention, this is what is going to get you subscribers to your website or blog.
Here are some tips for your Sign-up form:
- The Message
Show your visitors why they should sign up? Why they should subscribe to your website? The message should be clear, simple and easy to understand. It should demonstrate the benefits that your visitors will get when they become your subscribers.
For example: Sign up for to get your free e-book!
- Call-to-Action (CTA)
Yes, your call-to-action! It should be something which urge your visitors and readers to sign-up for email from you.
Look at Evernote’s call-to-action; it’s of the green color, the same as the logo of Evernote.
An example of Call-to-action for a Recipes Cooking website could be :
Get Tasty Updates Now!
- The Design
The design of the Sign-up form itself should be creative and appealing to your visitors. It should be consistent with your company’s brand, but something which demarks itself from the rest of the website.
Example: 300 Pixels
- The Location
Finally, the location- where should you put your sign-up form?
The sign-up form can be in your header, footer or the sidebar.
It can also be inserted as a pop-up box. Pop-up box is a great way to increase your number of subscribers. It can be annoying, but shows wonders if used in the right way!
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