Facebook Audience Insights

Facebook has introduced a new marketing tool namely, the Facebook audience insights which allows to have a detailed information about your population. It is really helpful in the sense that you get to know more about your target audience and reach out to them in a more interactive way.

First, head to facebook.com/ads/audience_insights.

You can choose from the two options:

  • People on Facebook (the general Facebook audience)
  • People connected to your Page or event

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(click on the image to have a bigger view)

I choosed everyone on Facebook since I don’t have a specific page.
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FireShot Screen Capture #005 - 'Audience Insights' - www_facebook_com_ads_audience_insights_people_act=1146000292206385&age=18-&country=MU (973x1280)

(click on the image to have a bigger view)

From the images below, the complete demographic profile of Facebook users in your country are shown. The demographic profile include the Age and Gender, Lifestyle, education level, Relationship Status and Job Title.

From the sidebar, the location, age range and interests can be changed.

The Facebook audience insights is very useful, especially when you are advertising a product or service via a Facebook page. For example, in the “Activity” section, it provides you a detailed indication on how frequently your target audience are logging onto Facebook and on what devices they are doing so.

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