Free & Simple Social Media Tools To Boost Your Presence!

Everybody pretty much knows that social media is a really important strategy to gain and retain online audiences. Whether you have a blog or you’re selling an online product, social media is a must for your business. There are many platforms you can use depending on your type of business and the kind of audience you’re trying to attract. It can get very time consuming to post everyday. You also need to be very strategic what content you post depending on the platform you’re using. Below are some of my favorite free and simple social media tools you can use to boost your online presence today!

Twitter

There are 317 million active users on Twitter therefore it’s still a very active online platform that’s not to be overlooked. Did you now there are 500 million tweets per day? (https://www.omnicoreagency.com/twitter-statistics/) That’s a lot right? Exactly. What this means is that you have to be very active on Twitter to be seen. Twitter feed is moving so fast that it’s pretty much impossible to see all the tweets. You would have to spend every waking minute on it. And forget about posting that much manually. That’s why you need Twitter automation tools to help you out. Two of my favorite tools for Twitter are Hootsuite and Tweetdeck.

Hootsuite

Hootsuite Dashboard

Hootsuite is a great social media tool for scheduling. You can connect up to 3 different social media accounts for free. If you need to connect more accounts you’ll need to upgrade to their paid Pro version. Right now the social media platforms you can add to Hootsuite are: Twitter, Facebook, Instagram, Google+, LinkedIn, WordPress and YouTube. This platform is really easy to use once you have a look around and try a few things. Then it really becomes completely automated. You can set up different view streams in your ‘Dashboard’ to use as monitoring tools to keep track of various statistics:

Monitoring Tool

  • Home (This stream shows you all the tweets of the people you follow)
  • Mentions (Here you can see whenever somebody mentions your account)
  • Likes (Here’s a list of all the tweets you have liked)
  • Retweets (In this stream you can keep an eye on all the retweets you have received)
  • Messages (See all the messages you have received – Inbox and all the messages you have sent out – Outbox)
  • My Tweets (A list of all of your tweets)
  • Scheduled (See all the tweets you have scheduled to go out later)
  • New Followers (Keep track of all your new followers here)
  • Custom Stream (You can also set up a bunch of custom streams to keep track some handy things for example: hashtags, keywords, specific phrases, urls etc.)

 

Scheduling Tool

Once you have the above Dashboard set up you can then proceed to using the Scheduling Tool to plan all your tweets in advance. This is a great tool and there is no maximum tweets limits, which is amazing for a free tool. Most other platforms set limits on how many posts you can schedule in advance but with Hootsuite the sky is the limit. This is especially handy when you’re planning to go on a vacation and you need to schedule posts for the entire time you’ll be away.

Analytics Tool

The free Hootsuite version gives you some basic Analytics such as your Twitter Overview which gives you your follower growth and most popular links. The other handy free analytic you can get is your Ow.ly click summary. Ow.ly is a great link shortener that you can use in Hootsuite’s Scheduler tool so you don’t end up with very long links. Did you know that people are more inclined to click on short links? This is why you should definitely be using Ow.ly link shortener.

Tweetdeck

Tweetdeck example

 

If you’re only using Twitter you might as well use their own scheduling social media tool called Tweetdeck. This is a separate platform from Twitter but you’ll only need to log into it using your Twitter credentials. Similarly to Hootsuite it comes with a Dashboard where you can set up your own streams such as: Home (Tweets of people you follow), User (Your own tweets), Scheduled (Your scheduled tweets), Notifications (Likes, Re-tweets and Follows), Likes (Tweets you’ve liked), Search (Hashtag, keyword etc.), List, Collection, Activity, Mentions, Followers+, Messages, Trending.

Facebook

Facebook Publisher

Facebook Publisher

As with Twitter you can use Hootsuite to schedule your posts for Facebook. But if you only use Facebook and you have a Facebook page you can just use the scheduling tool that comes with Facebook. It’s super easy to use and all you have to do is to log in to your main Facebook account and go to your Page – Publishing Tools – Scheduled Posts – Create. Once you create your post you can schedule it to go out at a later date. There is no limit as to how many posts you can schedule in advance. One thing to keep in mind is Facebook picture sizes especially if you’re scheduling posts. If you’re writing a caption and attaching a picture keep in mind the ultimate size for the picture to display correctly is: 476 pixel (width) x 249 pixel (height).

Instagram

There are many scheduling tools for Instagram including the above-mentioned Hootsuite but my favorite tool is called Planoly.

Planoly

Planoly Dashboard

The reason why I love this scheduling social media tool is because it’s really visual and it allows you to plan how your feed will look in advance. Yes I know Instagram is supposed to be all about spontaneous posts but to be real many accounts esp. the really big ones plan and organize their feeds. So why shouldn’t you? Why not try to compete or at least keep up with the big guys? The free plan lets you upload 30 images per month so that’s pretty much 1 picture per day for a whole month. Another great thing about Planoly is that they do have a desktop version so you can plan your Insta feed right on your laptop. It always helps to see the pictures up close.

Plan

In the Planoly Dashboard you can easily view your Instagram posts via the different tabs such as: Unscheduled, Scheduled and All tabs.

 

Drafts

 

Create a brand new grid and preview how all the posts will look like. Here you can also write all you post’s captions with relevant hashtags. What a time saver that is!

Discover

Planoly lets you search and discover new accounts based on user names and hashtags. And you get to see all of their beautiful pictures.

Analyze

Here you can see your Instagram stats such as: Followers, Likes received, Comments received, your Top 5 Liked posts and your Top 5 most commented on posts. Please note that the free account limits you on how many analytics you can see so you might need to upgrade to a paid plan to see more stats.

Pinterest

While there are no free social media tools to schedule pins for Pinterest there are some free tools you can use to boost it. Most scheduling platforms will either offer you a free trial or a number of free pins. Once you run out of the trial you need to upgrade to a paid version.

Pinterest Group Boards

Pinterest Group Board

But if you want to boost how many people see your pins and re-pin your stuff join Pinterest Group Boards. Any group is free to join and you can easily find groups by going to Facebook and searching for either blogging groups or Pinterest groups. Once you join one of the Facebook groups (or many as it is suggested to join at least 10+) ask the owner to be added to their Pinterest Group Board.

 

They usually ask you to follow them and their Group Board first. And then you should send them your Pinterest user name or e-mail associated with Pinterest. Once you accept the request to join the group you’ll be able to post your pins directly to the group for all members to see. Note, you need to follow the group guidelines on what to post and how many posts you’re allowed to pin to the group per day. And voila, many other people who wouldn’t otherwise stumble upon your pins will now be able to view your pins.

Tailwind Tribes

Tailwind

Another option is to sign up for Tailwind Tribes. This is a free service offered by Tailwind. Once you join a tribe you’d be able to post your pins for free. All the members will be able to see your pins. The only downside is if you want to re-pin anything from the Tribe you will need to use Tailwind’s Scheduling Tool. And as mentioned above you only get the first 100 pins for free. After that, you’ll need to pay to use the Scheduling Tool. Check out this helpful post (http://prettyfitfoodie.com/2017/01/06/tailwind-pinterest-tribes/) about why it’s a good idea to join Tailwind Tribes.

So I really hope you find the above tips helpful. There are so many free social media tools available out there. This is just a fraction of what’s out there. I believe these tools can do wonders for you. When you’re ready to take things to the next level you’ can always upgrade to a paid version.

Thank you Kasia for Guest blogging with us!

Kasiamiami

Bio

Kasia Mikolajczak is a savvy Digital Media Strategist and the Owner, Content

Creator and Webmaster of The Savvy Dreamer (https://thesavvydreamer.com), a healthy lifestyle blog where she shares her social media/blogging and lifestyle tips, recipes, travel, fashion and beauty picks.

Social Media links:

TW: https://twitter.com/@KasiaMikola

FB: https://www.facebook.com/thesavvydreamer

Insta: https://www.instagram.com/thesavvydreamer

Pinterest: https://www.pinterest.com/thesavvydreamer

YouTube: http://bit.ly/savvydreamerchannel

Bloglovin: https://www.bloglovin.com/@thesavvydreamer

Google +: http://bit.ly/thesavvydreamergoogle

 

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Facebook & Mark Zuckerberg

The other time, I came across a post on LinkedIn from someone who was criticizing Facebook in a very negative way. He ended his post with:

“Thank you for ruining our lives, Mark Zuckerberg.”

I was taken aback for a while & I thought how and why on earth, I connected with such an idiot!

Now, some of you are gonna tell me that Facebook has indeed changed lives and it’s a very bad thing. We hear many negative comments about Facebook; how people are now hooked up on this social media, how quality family time has decreased or the fact that our children are growing too fast because of this and the list just goes on and on..

I’m sorry, how is this Mark’s fault again? O.o

But then, we should lashed out on the Father of the Computer as well or the key inventors of the internet.
Because if the PC didn’t exist , the internet wouldn’t be here and hackers wouldn’t exist, and the word pornography would have been non-existent.

Mark had a vision, which he made come true. He is a successful entrepreneur and I believe that all the struggling entrepreneurs out there should look up to him. It is not easy to get a successful business going.

Facebook has never had a negative impact on me. And, I know people who aren’t at all affected by social media.

It’s all in people’s mentality. How you used something depends on you only. How people used Facebook depends on their mentality ONLY. It’s their sole choice to use the social media in that negative way.
If Facebook is having a negative impact on you, the person you should blame is YOU only. You can’t hold Mark Zuckerberg for your choices & your decisions.
How is this logical? Where is the fucking logic?

Let me share with you how Facebook has helped me:

1) I have a Facebook page for TEG which helps to connect to a large audience.

2) There are so many blogging groups on Facebook which gets me the feedback, help that I need for my business.

3)The Facebook Live is awesome!

4) If I need an information about a company’s services/products, I just msg them on their Facebook pages, it is so quick and helpful!

After Instagram & Pinterest, Facebook plays a massive role in marketing and communication with my audience. And, I’m sure that all entrepreneurs out there will agree with that!

It’s all about knowing how to use something effetively and wisely.

My mentors & coaches, people who inspire me , motivate me, I connect to them via Facebook video/ live.
They are all using this social media to get a message out and make a difference to the world.

If they can, so why can’t you?

I know, most people are going to disagree with this post.
But, social media can bring out many positive vibes.

#think

 

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Help with Content Writing?

I am a book lover. I love reading. And, when someone reads a lot, he develops a thing for writing just like me! The words just keep flowing in your mind and, book lovers would better understand that. Hope to get my book published soon 🙂

Anyway, in the mean time I got good with content writing which we all know how content is important to digital marketing.

So, yesterday one of my friends, who is an amazing photographer reached out for me to write some content for his pictures. And, I created unique & original content for him.

Sharing! 

1

 

fiveProductivityHacks for CreativePeople

 

3

 

4

 

5

 

6

 

So if anyone needs some help with their content, feel free to shoot me an email at
Neha_lg@hotmail.com!

#socialgeek

 

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Engagement Rate

What is engagement rate?

“Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven.
For SocialBakers, it is a metric you can count on.

Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others.

And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy.
How do we calculate engagement rate?

  • Facebook 

Facebook-algoritmo-estrategia

We already have an option to see the engagement rate on Facebook itself.
Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate

OR,
We can calculate it :

Engagement Rate = Total Engagement (Likes + Comments + Shares)  / Total Fans

 

  • Twitter 

twitter-engagement

Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers

  • Instagram

Instagram-Measuring-Engagement-01

 

Engagement Rate = [Likes + Comments] / Followers (at the time of the post)

There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com.

Here’s the link:

http://simplymeasured.com/free-social-media-tools/#sm.001969nya15z8f5oy411zs2a7ih1h

Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis:

https://moz.com/followerwonk/

Have fun with those tools! 🙂

 

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