Logo Design and a Fresher Look?

LOGO DESIGN

Logo Design by Loius

People recognize your brand name only when you have made a profound presence of your brand in the industry. A logo design is one of the most important things while creating a brand’s identity and it is the first thing that the people notice of your brand. A logo design conveys the story of your brand and has to be immediately recognizable wherever the audience sees it.

Needless to say, a logo design has to be timeless, it is not something that needs to be revamped in short spans of time. A logo design that hasn’t been given any attention or not being recognized by the audience then it could be a great indicator to bring a change in the logo design. In general, companies do not change their logo design in ten years and might do it after first ten years only if a need occurs.

Having a look at the best logo designs of all times such as Starbucks, Mercedes Benz and other famous logo design, these brands as well had changes in their logo designs over time. So, the truth is that no logo design can stay forever and you can get it done in time by any affordable logo designers that could just give your brand a fresher look. Here are few indicators that lead to a change in logo design.

A Logo Design Is Old:

All logo designs have a certain life and no matter how good your logo design was initially but with time the logo design becomes stale and no longer remains attractive or appealing to your target audience. Every year brings in new design trends, and if your logo is not in the race of ongoing trends, then it is easy to spot it as out dated so this is the time to get it redesigned and add few appealing elements. Think back to the last time your logo was refreshed and consider whether signs of age are beginning to show and if yes then you need to add some new features in the logo design.

Complex to a Simpler Logo Design:

It is the time for some simple logo design for brands. Earlier, companies had complex logo designs, but the current design trend is about simplicity and brands are opting for simpler logo designs because these designs look the best everywhere like on website and stationery. If you notice that a complex logo design is difficult for your audience to decipher, then there is a clue that a logo redesign is on your way.

Structural Changes in the Company:

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An indication in the logo design process also exists when the company is going through any structural changes, or there can be a change in the rebranding process of the company. Whether it is a merger or major advancement in your organization, a change in your business can cause for a 360-degree transformation to your marketing strategies. A new logo can indicate new branding, and we often see this with company acquisitions and mergers throughout a variety of industries.

Ask You Are Yourself: Do You Need A Logo Redesign Or Just A Logo Refresh?

It is not necessary that a brand always needs a logo design, it could be just a logo refresh too, where you just need to make slight changes in your logo design. You can refresh your logo or give it the full redesign treatment. Think of it as a logo makeover that works with design elements that are already in place. During a logo refresh, a professional designer will make small shifts to what’s already there by adding or altering shapes, updating colours, or simplifying the entire look and feel.

Wrapping Up,

A logo design represents your brand by just its appearance so if you think that your brand’s logo has lost its appealing effect then it’s time to give it a change and add more elements like a slight change in the shape or colour of your logo design to give it a fresher look.

Loius Martin is a Digital Marketing Manager at a professional logo design company. With expertise in digital marketing and design, he has covered major topics in the industry. Read more of his articles @loiusmartin1.
 
Twitter:  @loiusmartin1
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