Social Media Marketing

Reasons why any business needs to establish itself on social media platforms:

1) Connect to a larger audience 

Almost everybody are now on social platforms, be it, Facebook, Twitter, YouTube and Instagram among others. through social networking tools, you can connect to a large audience very easily. There is no need to go and search for customers. Customers are right here, you just have to approach them with an appropriate market strategy.

2) Establish long lasting relationship with your customers 

Social media platforms help you to have better communication and increase interactivity with your customers. Through the instant messaging, comments, posts, tweets among others found in social platforms, you can respond appropriately to your customers. This helps to build good relationships with those customers and maintain those relations.

3) Get instant feedbacks 

Social Media platforms helps to get immediate feedbacks from your customers. You just have to post a question about your products and services, for example, “how did you like our new product?”
And, within minutes you will receive floods of feedbacks, both positive and negative.

Positive feedback shows that your marketing strategy and products were perfect and you can continue this marketing plan.

Negative feedback implies that there is need for improvement and how you can improve your products will depends on the feedbacks that you have received from your customers.

In both ways, your business is the winner.

Failure is just another opportunity to begin again, this time more intelligently.

4) Feedbacks help in market research 

Feedbacks gained help to better understand the needs and requirements of your customers and ultimately, it helps to gather much research and information about your target audience. market research has never been that easy to get. Feedbacks help you to customize your products and services according to what your customers want.

5) Social Media platforms are cheap 

You can make your publicity and advertisements on those platforms just for a small fee, unlike traditional marketing (radios and televisions) which required huge amount of investment with no guarantee that those promotions are reaching the target audience.

6) Gain Audience insights more easily

Facebook allows you to gain additional insights about your target audience which is very helpful for your business. You can check out my blog post on Facebook Audience Insights to have more information about it.

https://theelysiangeek.wordpress.com/2015/11/16/facebook-audience-insights/

7) Build an online reputation and gain visibility through search engines 

Having a popular reputation is very important for any online business and social media sites help to achieve an online reputation. Through search engines, your business gain more visibility to internet users and customers.

8) Measure your success 

You can measure the success of your business through various free online analytics such as :

  1. Web Analytics
  2. Google Analytics
  3. Twitalyzer
  4. Facebook Insights
  5. Google Website Optimizer

Social networking sites are definitely a must for any online company. 

How has social media platforms help your business? Share with us in the comments.

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    Goodbye 2015, You've been a Real Teacher

    2015 been a really important year in my life. It was the year where I had the most difficult situations to dealt with, where I lost many good friends and relationships fell apart but, amidst all of these, at the end of the day, it only taught me lessons of life ; lessons which only made me grow.

    1. Everything happens for a reason

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    One of the most used phrases which is actually true. I experienced it this year ; whether good or bad, there’s always a reason why some stuffs are happening. No need to stress yourself out if something bad is happening; most of the time bad stuffs appear because there is a lesson to be learned and to grow.

    And, if you’re not getting what you want, believe that the Universe has reserved something better for you.

    Funny story; I really wanted a perfect birthday this year but wasn’t getting the dress that I wanted nor the shoes. My birthday month and preparations were going in a wreck and by each passing day, I was feeling more disappointed and less excited. The happiness reduced till I gave up on my perfect birthday.

    I kept asking the universe why I am not getting what I want.

    When the big-day arrived, I received a priceless gift, something of utmost happiness which I didn’t expect at all. All those disappointments and frustrations of having the “perfect birthday” disappeared.

    This is when it clicked me- The universe loves me. I didn’t get what I wanted because the Universe had better awesome plans🌍

    2. Letting go is easier than holding on to something which doesn’tΒ bring you happiness

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    I always feared of letting go, was always holding on things and trying to make them work even if they weren’t bringing me any happiness.

    But, what I learnt is that holding on things which doesn’t bring you happiness is useless. letting go is easier than holding on.

    You don’t always have to make things work. Sometimes, we just need to let go and trust the universe 🌟

    3. Follow your dreamspizap.com14515772284281

    The society in which we live shapes our behavior and future. From the day I started school, I was taught that we need to get a college degree and work till we retire. That’s what I did.

    When I was completing my university degree, I kept asking myself what I was doing. I wasn’t happy inside me. My friends were always working hard to get a job, even if that wasn’t their dreams.

    But I couldn’t stay like this. I started searching, listening to inspirational leaders like Deepak Chopra, Vishen Lakhiani and it made me realized that the only way to be happy within me, is to follow my dreams.

    It’s natural to have fears about leaving the specific rules of society and follow your dreams. I found out that everything that I’ve ever wanted is on the other side of fear.

    So, go ahead, conquer your fears & live up your dreams! ✨

    4. Life is beautiful, we complicate itpizap.com14515782353041

    Indeed!

    Life is wonderful! It’s us who complicates things in life. I learnt that Complaining about your life is not going to get you anywhere, taking actions will.

    If you’ve taken a decision about your life, be strong enough to face the consequences associated with that decision ; whether its work, family or relationship. You cant blame or hate life for the decisions that you have taken yourself.

    You always have a choice. You always have a solution. Right now, you have Everything that you need to make your life beautiful. You just have to take the leap πŸ’™

    5. Fill yourself with positivity

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    When you start your day on a positive note, your outlook of life changes. It doesn’t have to be big things happening in your life. Wake up, feel the Morning breeze, the chirping of birds, the laughter of your kids. have your coffee outside or take a walk. Feel that positive energy everyday. It really helps.

    Happiness Β comes from within, not from people or material stuffs.

    6. Self-LoveΒ 

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    My biggest lesson of 2015 – Self Love!

    The biggest relationship you can ever have is with yourself.

    You can’t give love to other people unless you are full of love. If you don’t love yourself, you’re going to expect love from other people and when those people don’t meet your expectations, you feel frustrated, disappointed and end up being miserable.

    Find time for yourself everyday. Do things that you love. Relaxing in the bathtub? A nice coffee? Playing with your pet? Reading? It could be anything that you love. Make a list of every little things that gives you happiness and just do it!

    Self- Love is very important for personal growth. Build a relationship with yourself!❀️
    Liked the post? Subscribe or, comment and share with me your biggest lessons of 2015!

    Wishing you all a very Happy New Year 2016πŸŽ‰πŸŽ‰πŸŽ‰

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    Why we should all learn from Minions?

    Minions have a great sense of humour

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    Laughing is the best therapy and Minions teach us that with their humoristic behaviourΒ and cutest laugh. Even in the most serious situations, they know how to keep their sense of humour.

    Minions are very creative

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    Minions are always creative in everything they do. They never lacks innovative ideas. Creativity is what makes you stand out from the crowd.

    Minions love life

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    Minions appreciate every little things in life. they find happiness in everything they have, like “bananas” . They just need a banana to be happy!

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    Minions never give up

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    Minions have willpower. Each time they lose their boss, they never give up and are always ready to find a new evil boss. There’s nothing which can stop them from achieving what they want.

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    Minions are loyalΒ 

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    One should learn the word “loyalty” from the Minions. They will always be faithful to their community, friends and their boss.

    Work hard, Party harder with the Minions

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    There’s no doubt, Minions are very hard working. Whether it is to find a new boss or steal the crown of the Queen, Minions are very devoted to the task allocated to them.

    Minions knows how to party and have a good time. They remind us no matter how stressful life is, we should always have time to enjoy life.

     

    Like I always say, “If you want someone to smile, give him a Minion”

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    Facebook Audience Insights

    Facebook has introduced a new marketing tool namely, the Facebook audience insights which allows to have a detailed information about your population. It is really helpful in the sense that you get to know more about your target audience and reach out to them in a more interactive way.

    First, head toΒ facebook.com/ads/audience_insights.

    You can choose from the two options:

    • People on Facebook (the general Facebook audience)
    • People connected to your Page or event

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    I choosed everyone on Facebook since I don’t have a specific page.
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    FireShot Screen Capture #005 - 'Audience Insights' - www_facebook_com_ads_audience_insights_people_act=1146000292206385&age=18-&country=MU (973x1280)

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    From the images below, the complete demographic profile of Facebook users in your country are shown. The demographic profile include the Age and Gender, Lifestyle, education level, Relationship Status and Job Title.

    From the sidebar, the location, age range and interests can be changed.

    The Facebook audience insights is very useful, especially when you are advertising a product or service via a Facebook page. For example, in the “Activity” section, it provides you a detailed indication on how frequently your target audience are logging onto Facebook and on what devices they are doing so.

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