Help with Content Writing?

I am a book lover. I love reading. And, when someone reads a lot, he develops a thing for writing just like me! The words just keep flowing in your mind and, book lovers would better understand that. Hope to get my book published soon 🙂

Anyway, in the mean time I got good with content writing which we all know how content is important to digital marketing.

So, yesterday one of my friends, who is an amazing photographer reached out for me to write some content for his pictures. And, I created unique & original content for him.

Sharing! 

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fiveProductivityHacks for CreativePeople

 

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So if anyone needs some help with their content, feel free to shoot me an email at
Neha_lg@hotmail.com!

#socialgeek

 

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Engagement Rate

What is engagement rate?

“Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven.
For SocialBakers, it is a metric you can count on.

Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others.

And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy.
How do we calculate engagement rate?

  • Facebook 

Facebook-algoritmo-estrategia

We already have an option to see the engagement rate on Facebook itself.
Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate

OR,
We can calculate it :

Engagement Rate = Total Engagement (Likes + Comments + Shares)  / Total Fans

 

  • Twitter 

twitter-engagement

Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers

  • Instagram

Instagram-Measuring-Engagement-01

 

Engagement Rate = [Likes + Comments] / Followers (at the time of the post)

There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com.

Here’s the link:

http://simplymeasured.com/free-social-media-tools/#sm.001969nya15z8f5oy411zs2a7ih1h

Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis:

https://moz.com/followerwonk/

Have fun with those tools! 🙂

 

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Royalty Free Images!

Shutterstock is awesome! Their pictures are exclusive, but it’s sad when there is a price tag attached to them sometimes 🙁

But, did you know you could get the same high quality images from other sites?
Royalty Free Images!
So, I made a list of those sites which provide pictures in very high quality & free!

  • Pexels.com

alcohol-bar-party-cocktail

sunrise-phu-quoc-island-ocean

  • lifeofpix.com

Life-of-Pix-free-stock-photos-Island-Beach-ZainLife-of-Pix-free-stock-photos-Squirrel-Encounter-Zain

  • Stocksnap.io

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  • Pixabay.com

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There are others such as Imagesource.com, Negativespace.co and Deathstockphotos but for me, those 4 sites are the best!

 

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Awesome Tips & Hacks!

Hey there 🙂
It’s been a long time since I have blogged, so I have come up with some awesome tips & hacks for you all!

  • Gif are trendy on Facebook nowadays.

Why wait? Do it now to promote something about your company. It’s very simple to make a GIF.

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You can do it there: http://giphy.com/

  • You have a PDF to upload but it exceeds limit? Try smallpdf.com 

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It will compress your pdf and solve all your pdf problems as they say!

  • Have to do a presentation & time is limited?
    Go to View> Slide Master>

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And, write/insert anything  on only ONE slide. Then close the Slide Master. You’ll see that this will appear on every single slide. It saves you time & energy to copy paste!

Or,
Say, you need to insert pictures on every slide of your presentation, but you need to have the pictures inserted at the same place & position on each slide. Sure, you can do it manually, but there’s the risk of missing it here and there.
So how you do it?

master_view_intro
Again, go to View> Slide Master>
On one slide, insert a rectangle or draw lines to position where exactly you want your image to be. Close the Slide Master. Just drag & position your images within the box. All your images will be position in the same place on every slide!
Of course, remove the boxes after!

  • Use “Eyedropper” to get the exact color you want.

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  • Need to search images by specific sizes on Google?
    Google Images > Search Tools > Size 

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  • Did you know you can insert any pictures of any size on any layout you want on Canva?

Open Canva > Your custom dimensions > Elements > Grid > Drop your selected grid in your layout > Drag & drop your picture in the grid 

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The picture will fit in the entire layout, no matter what the size the picture is.

 

  • Need to replace an image in your word document? But, the image should take the same positions & size as the previous one? 

Double click on the image > Go to Format picture > Change picture> Browse & locate your image and bingo! It’s inserted in the same place as the previous image, at the same position & in the same size.

That’s it! Anyone not need help to understand those tips, feel free to comment! 🙂 

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Thoughts. Thoughts. Thoughts.

I have come across so many people who hate their job, who complain every single day of their life every morning.
“I hate Mondays!” , “I don’t want to wake up to go to work” , “Hope the public holidays fall on weekdays” , “Thank God it’s Friday-no work for two days!”

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I have always questioned this; why is it that no one ever say: “I love my job”
We work for 5 days per week, some people even 6 days.
We spend 40-45 hours of our life in our workplace, so how can we live a life where most of the hours are spent in “no-happiness way”?

That always intrigued me and people always told me, “you’ll understand when you start working”
So, they mean that when I start working, my life will be miserable?

I have meant maybe one to five people in this country who adored their job.
Just imagine! In 100%, only 1-5% loved their job.

How to explain this? Without saying, I wanted to be among those 5% !

So, I did my research. I asked those 5%, what were their secrets? I mean, they had the same characteristics as those other 95% ; they rarely sleep, sometimes they don’t have time to eat, the work pressure, stress and deadlines were present in their work life too. So, how come they were happy? How come they never complained about going to their job every morning?

Their answers were more or less the same:
“I love what am doing” , “This is what I always wanted to be” , “I am living my dream career”.

And, I was like, “That’s it? This is the key to a happy life?”

Vishen Lakhiani, the Founder of MindValley Academy, preaches that our society has established rules in people’s mind from decades. Rules like, we have to go to college, choose the subjects, make a list of all the jobs that pay well and learn something which will help to get those jobs.

Let me tell you a little story: 
My cousin, let’s call him Max. Max loves Art, since childhood. He has always dreamed of becoming a famous, renowned artist. Since drawing is his passion, this has motivates him to research, learn, and improve himself in the most tiniest details. Max has become really good in Art. I have seen his work, it’s unbelievable! 
Max is in college and he is not really good academically. He hates Maths. But since it’s the rule of the society, Max has to learn Mathematics whether he likes it or not. Max wished that he could spend his days improvising himself on Art only, instead of trying to learn something which he hates. 

Results came out and Max got the highest marks in Art, but he failed in Maths. Max doesn’t care about his other grades. He has got the grade he needed to join a professional Art Institute. Happy Max goes and share his career dreams with his family. 
Seeing his failure in Mathematics, his parents gave him a good scolding but Max insists that he has the motivation & talent to become an artist. 
His parents rebuked him, saying that artists don’t make money! 
The society laughed at him, saying that he is lazy, he doesn’t like to study & that’s why he draws!

Max’s parents say that they are ashamed of him. They put him in a computer-course & warned him to remove this stupid idea of becoming an artist. 
The “rules” of the society killed his creativity. Killed his dream. 

Today, Max works as an IT officer. Max has learned computing. He gets good money. His parents are happy. The society labelled him from “lazy” to “hard working”. 
But is Max happy? 
Max hates his job. He complains every single day of his life. He loves Fridays & hates Mondays! 

So, is it because of the rules of society that some people are frustrated and unhappy in their job? Sure, there are other reasons.

But, how many people die at 25 & aren’t buried until they are 75?
Maybe if Max continued his dream, he would have become the most famous & rich artist and change the “rule” that artists don’t make money enough.

Some people don’t even know what they love doing. I didn’t know what I wanted to become till I was 20!

A lack of guidance? Nopes!
I had lots of guidance from teachers, family, parents, society. Some told me to be an Accountant, others be a Doctor. Some would say Banking! Why? Because banks make lots of money!
But nobody asked, “What do you love?” or “Just do what you love & makes you happy”

Thoughts. Thoughts. Thoughts.

Vishen Lakhiani said that, if you wanna know what you love, ask yourself just 3 questions.

  • What do you want to experience in life? ( e.g Travel, Health, Love, Car, House, Happiness)
  • How do you want to grow? ( What do you want to learn- this is related to your career, academically, spiritually)
  • What do you want to contribute to the society? (Anything to help people selflessly)

And as you will let it flow by responding to those questions, you are going to find your answers.

“Change your thoughts. So that when people ask you every morning where are you going, you don’t respond by saying ‘I’m going to work’ , but your answer is ‘I’m going to live a dream of mine'” ~ Neha Gunnoo

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