Buyer Personas

So, you have decided to start a business online, great! Let’s say, your company is going to sell Sports shoes for athletes. So, how do you start selling and attracting your customers?

The online world has become a crowded marketplace for both the companies and the customer. Though it may seem very easy to attract a large audience in the social world, it is important to start marketing with the right techniques. A simple online presence on the internet is not enough.

What is a Buyer Persona? 

A buyer persona is a fictional character who represents your ideal customer. By creating a buyer persona, you get into the mindset of your potential customers and you start to think like them.

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Gone are the days where marketing and products were forced onto the customers. Now, the customers have choices and buyer personas help in being the right choice. In other words, it’s being in the shoes of your customers leading to creating the right content to both attract and retain your customers.

I will show you how to create your buyer personas in my next blog post.

In the mean time, tell me; did you create a buyer persona? How did it help? Share with me! 

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Steps to add Google Webmaster to your WordPress blog or website

  1. Log in to your Google account first. If you don’t have, create one as you would need a Google account to use the webmaster tools.

2.  Enter in the Google Webmaster Tool

Here’s the link: https://www.google.com/webmasters/tools

3. You will need to add your blog or website URL

4. Next, you will have to verify your site

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Click on “Verify the property”

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This page will appear. If you own your website, follow the steps in the Recommended method. Else, click on the Alternate methods.

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Select the first option itself: the HTML Tag.

Copy the Meta tag and open your dashboard of your WordPress blog in another page.

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Paste the Meta tag in the option of Google Webmaster Tools and click on save changes.

5. Come back to your verification page and click verify.

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Congratulations! You have verify your site on Google Webmaster Tool!

Next, you are going to receive an email on how you can set up your Search Console.

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Set your preferred version or select your target country! It’s as simple as that.

I will show you how to submit a sitemap file on my next blog post.

 

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The Social Scene with JZ Podcast

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Today on social scene with JZ,  we have the amazing CEO of Kinnectpay, Joel Usher who set up a Social Networking site which allows people to get paid for bringing referrals to the website.
Kinnectpay is everything from social networking to social events. Members get paid for $1 for each of their referral.

“Kinetic Energy” inspired Joel and his partner to come up with the brand name of Kinnectpay.

Joel has three principles for to achieve the goals of Kinnectpay:

  1. There is nothing that is impossible
  2. There is always a better way to do business
  3. The more you give, the more you receive

Kinnectpay is going to be launched next month in February, so save up the date!

You can check out the podcast that features Joel Usher on : http://www.jzsocialenterprises.com/#!CEO-of-Kinnectpay-Joel-Usher/cmbz/569f99290cf2f3c826df2328

 

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How to better understand your partner?

Need better understanding? Maybe the lessons that I learnt through my experiences will help:

  1. Accept the fact that your partner is a different person

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You may have some common hobbies or common things, but everybody is unique and each of us has a different personality. People often mistake the fact that their partner should behave the same like them. Respect your partner’s unique habits and love them for who they are.

2. Make your partner your best friend

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As the most famous phrase goes “Marry your best friend” and if your partner is not your best friend, make him/her your best friend. Don’t behave differently with friends and your partner. Show the real you, be crazy with him/her. Behave the same way as you would with your best buddies.

3. Be sure to have good communication with your partner

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Communicating with your partner is maybe one of the most important aspect in a relationship. When you interact, make sure that you’re not complaining or putting blames. And, yes make your interactions regular, not an event.

 

4. Learn to let go of resentment or past fights

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It’s normal for any couple to have some disagreements. But, keeping those little things in heart or keeping score is not a good idea. Maybe your partner had a rough day or woke up on the wrong foot and, talked a bit rudely to you. Later on, your partner apologized for the rude behaviour. Some people have hard time to forgive even the little things. But, staying angry over those little things only create distance in the relationship.

5. Another lesson that I learned is to never have a discussion when you’re angry

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When people gets angry, their brain stop working. This is where things can get ugly. It is important to know when to back off in such situations and resolve the matter when you’ve cooled down.

6. Learn to appreciate the little things

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You got angry because he forgot to call or didn’t bring you out on a date since so many days, but you didn’t notice and appreciate the flowers he got for you back from work or the coffee he made for you in the morning. It’s the little things who count, not the big ones.

7. Stop expecting

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Expectation! Expectation!

Why have so many expectations about your partner or your relationships? Why expect that it’s your partner who has to call you first or to plan the anniversary?

Take the first step yourself or just let your partner know about what you’re expecting on your first anniversary. Sitting there, imagining things to happen, then expecting your partner to fulfil those dreams which you had in your head is not going to work. This is what lead to disappointments in relationships.

8. Accept your partner’s flaws

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Nobody is perfect. Everybody has flaws. Some people hide them, some show it fearlessly to the world.

I love Adam Levine’s lyrics of Locked Away:

“If I showed you my flaws, would you still love me the same?”

You don’t have to love your partner’s flaws, you just have to accept them. Everybody is going to love your good qualities, but your flaws? It takes a real woman and a real man to accept them.

 

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