Wrath of Google for Website Design by Amit Mantri

Yes in Digital World, Google is considered as “Lord of Search Engines” but this may be a controversial statement as in China & Russia Google’s presence is negligible. These countries have their own search engine like BAIDU & YANDEX respectively which are quite popular. But in rest of the world as shown in below info-graphics on Search Engine Market share GOOGLE is the King. So let’s talk about only “LORD Google “right now. But before that just check these infographics of May 16:

haha

If you happen to search, of course, Google search for phrase “Wrath of God” …the following definition of the bible is shown “The fact that God just means that He can and will judge between right and wrong and He will administer justice in accordance with His standards. “

Now let’s see what is Google’s mission “Google’s mission is to organize the world’s information and make it universally accessible and useful”.  To achieve this mission, Google constantly reinvents its algorithm to show the best useful and relevant content to its users.

“Voila”! There is a similarity between Wrath of God & Google’s mission statements. As God judges between right and wrong as per his standard so does the Google and if Google finds sin, the penalty is assured.

So what is Google Penalty?

In simple words, Penalty is the result of misdeed done by you on your website knowingly or unknowingly to get ahead in SERP based on the update in Google Algorithm. This penalty can make your entire SEO effort go for a toss. There are 2 types of penalties; manual penalties and algorithm penalties. In this guest blog I will limit myself to manual penalties pertaining to Web designing.

Google Algorithm: is it a Rocket Science?

As per Google “You want the answer, not trillions of web pages. Algorithms are computer programs that look for clues to give you back exactly what you want.” Click on the link and you will get how Google search performs.

Now let’s discuss on how Google penalizes you on Web Design aspect:

We will touch the negative aspect in a moment but Pls go through the checklist for Designing Website. Over here I have tried to jot down how a good website can be designed .In spite of all the precautions we take but due to constant tracking by Google it becomes important to avoid being getting penalized.

Pls go through this Info-graphics and it will clear the air on Google Penalties for Web Design.

huhu

At last, I would conclude with following note, Pls make a user-friendly website and not for any search engine. User has to be satisfied in all respect as he is at the core of SEO. If the basic principle is followed than SEO will show its organic results and there would be no   “WRATH OF GOOGLE”.

Cheers

I thank the owner of DigisocialGeek.com for giving me an opportunity to do a guest post.

Bio

Amit Mantri

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Help with Content Writing?

I am a book lover. I love reading. And, when someone reads a lot, he develops a thing for writing just like me! The words just keep flowing in your mind and, book lovers would better understand that. Hope to get my book published soon 🙂

Anyway, in the mean time I got good with content writing which we all know how content is important to digital marketing.

So, yesterday one of my friends, who is an amazing photographer reached out for me to write some content for his pictures. And, I created unique & original content for him.

Sharing! 

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fiveProductivityHacks for CreativePeople

 

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So if anyone needs some help with their content, feel free to shoot me an email at
Neha_lg@hotmail.com!

#socialgeek

 

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Engagement Rate

What is engagement rate?

“Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven.
For SocialBakers, it is a metric you can count on.

Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others.

And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy.
How do we calculate engagement rate?

  • Facebook 

Facebook-algoritmo-estrategia

We already have an option to see the engagement rate on Facebook itself.
Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate

OR,
We can calculate it :

Engagement Rate = Total Engagement (Likes + Comments + Shares)  / Total Fans

 

  • Twitter 

twitter-engagement

Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers

  • Instagram

Instagram-Measuring-Engagement-01

 

Engagement Rate = [Likes + Comments] / Followers (at the time of the post)

There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com.

Here’s the link:

http://simplymeasured.com/free-social-media-tools/#sm.001969nya15z8f5oy411zs2a7ih1h

Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis:

https://moz.com/followerwonk/

Have fun with those tools! 🙂

 

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