Engagement Rate

What is engagement rate?

“Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven.
For SocialBakers, it is a metric you can count on.

Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others.

And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy.
How do we calculate engagement rate?

  • Facebook 


We already have an option to see the engagement rate on Facebook itself.
Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate

We can calculate it :

Engagement Rate = Total Engagement (Likes + Comments + Shares)  / Total Fans


  • Twitter 


Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers

  • Instagram



Engagement Rate = [Likes + Comments] / Followers (at the time of the post)

There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com.

Here’s the link:


Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis:


Have fun with those tools! 🙂


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Royalty Free Images!

Shutterstock is awesome! Their pictures are exclusive, but it’s sad when there is a price tag attached to them sometimes 🙁

But, did you know you could get the same high quality images from other sites?
Royalty Free Images!
So, I made a list of those sites which provide pictures in very high quality & free!

  • Pexels.com



  • lifeofpix.com


  • Stocksnap.io


  • Pixabay.com



There are others such as Imagesource.com, Negativespace.co and Deathstockphotos but for me, those 4 sites are the best!


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Awesome Tips & Hacks!

Hey there 🙂
It’s been a long time since I have blogged, so I have come up with some awesome tips & hacks for you all!

  • Gif are trendy on Facebook nowadays.

Why wait? Do it now to promote something about your company. It’s very simple to make a GIF.

You can do it there: http://giphy.com/

  • You have a PDF to upload but it exceeds limit? Try smallpdf.com 

It will compress your pdf and solve all your pdf problems as they say!

  • Have to do a presentation & time is limited?
    Go to View> Slide Master>


And, write/insert anything  on only ONE slide. Then close the Slide Master. You’ll see that this will appear on every single slide. It saves you time & energy to copy paste!

Say, you need to insert pictures on every slide of your presentation, but you need to have the pictures inserted at the same place & position on each slide. Sure, you can do it manually, but there’s the risk of missing it here and there.
So how you do it?

Again, go to View> Slide Master>
On one slide, insert a rectangle or draw lines to position where exactly you want your image to be. Close the Slide Master. Just drag & position your images within the box. All your images will be position in the same place on every slide!
Of course, remove the boxes after!

  • Use “Eyedropper” to get the exact color you want.



  • Need to search images by specific sizes on Google?
    Google Images > Search Tools > Size 


  • Did you know you can insert any pictures of any size on any layout you want on Canva?

Open Canva > Your custom dimensions > Elements > Grid > Drop your selected grid in your layout > Drag & drop your picture in the grid 

Screen Shot 2016-01-05 at 6.33.13 AM
The picture will fit in the entire layout, no matter what the size the picture is.


  • Need to replace an image in your word document? But, the image should take the same positions & size as the previous one? 

Double click on the image > Go to Format picture > Change picture> Browse & locate your image and bingo! It’s inserted in the same place as the previous image, at the same position & in the same size.

That’s it! Anyone not need help to understand those tips, feel free to comment! 🙂 

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Optimizing your Content for Facebook, Twitter & LinkedIn

As easy it may seems, bringing your content to the social world requires effort. And, the key to your efforts is optimizing!

Each social media platforms have their specific requisites and it’s important to meet those requirements so as to attract and retain your audience.

I have put up some tips below for the three most popular social networking sites:

Any more tips or ideas? Feel free to share in the comments! 

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My bad experience with Wix.com

A week ago, I decided to build a free website for myself. Since I wasn;t getting the templates that I want from WordPress, I decided to use Wix to build the website for free. I read about some of the reviews and was satisfied with its popularity.


  • Error on website

1 hour after published the website online, I got “ERROR” when I tried to view it again. First, I thought that there was a technical error on Wix and that the team was fixing it. After 1 hour, I could access it.

Then again, the next day same error on the website.

  • Some content do not appear

On my blog section, I added a subscription box so that people could could subscribe by email. That content kept not appearing on the page. I had to refresh the page each time to get the subscription box appear.

  • You can’t upload unlimited photos

When I was writing my first blog post on the website, I got a pop-up from Wix to not upload lots of pictures else the website will become heavy. So, I had to limit my choices to uploading only few images.

I hated that!

  • Google hates Wix

Yes! I do think Google hates Wix too, because I have done everything to optimize my website. I did everything that Wix told me so that my website appears high in search engines. But, still it didn’t work. Though my website was live, Google said that my website doesn’t exist!

How frustrating is that! When I was sharing my website URL, no one could access it.

  • It takes forever to load

My blog page took so many minutes to load the content. It took so much time that at some point, I had to close the browser and open it again. I don’t know if it’s because the wix only focus on the layout and design of its websites, that it forgot to look out for convenience!

  • It is not mobile-friendly

This is what triggered me to delete my website and my account with Wix. I never thought that it wouldn’t be mobile friendly. I couldn’t use the website nor write my blog posts via my smartphone. I had to be only on my laptop to be able to use Wix. It was so not cool at all!


That’s it! And, I switched back to my WordPress.

I hope that helped! Share with me in the comments 🙂 

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