I’m going start this post by saying it’s a total pleasure to guest post for The Elysian Geek. A big thank you for affording me this opportunity. My usual shtick over at my humble virtual abode, is delivering content about blogging and social media tips. I’d like to stick with this theme. Today I will be dissecting 10 Technical SEO terms for Bloggers.
A lot of the time these SEO terms can feel extremely over facing and complicated at first glance. I know when I initially started researching all things SEO for work, I was VERY confused. Every course I completed, or article I read about SEO, consistently had these weird terms with no explanation attached to them. I was constantly having to leave what I was reading or studying to look up meanings elsewhere.
It was frustrating as heck!
This is the kind of post that I wish I had to hand at the start of my journey. So, I’m hoping this list will help you along yours!
Let’s dive in
Technical SEO terms for Bloggers Explained
How could I start with anything else?! In at number one is SEO which stands for Search Engine Optimization. This process sets up your text, photos and videos so that they can be indexed effectively via the various search engines. Ideally this should result in directing not just more, but RELEVANT traffic to your site.
For example, if your content covers beauty tips and reviews, your ideal target audience would be those that love all things beauty.
A good optimization strategy starts with keywords. These are words and phrases that searchers enter Google etc. to find what they are looking for. If you include the right key words within your blog, then the search engines can accurately match your content against relevant search queries. Keywords form the foundation of your optimized content.
- Search Engine Spiders
These are the creepy matrix style spiders that scour through and evaluate online content. These web crawlers or spiders are an essential part of search engine indexing. They ensure that your content is relevant and above board. These bot creeps also find instances in which you have employed sneaky/spammy tactics to boost your site. They will find these underhanded techniques and they will penalise the heck out of your site if you use them.
- automatically created low grade content
- misleading redirections
- hidden text e.g. text that has a colour very similar to the background colour / text in very small font sizes / text that has been hidden with CSS tags etc
SERP stands for Search Engine Results Pages. These are the pages displayed by search engines because of a search query. If someone refers to your SERP Rank this means how far your page appears in the Search Engine Results Pages. The ultimate dream for those of us with an optimization strategy is to appear within the first page of results in relation to a relevant search query.
5.Google Page Rank
Google Page Rank refers to a method used by Google to determine page relevancy or importance. If your page is deemed important by Google, you will receive a higher PageRank. This will mean your content is more likely to appear at the top of search results. This is measured from 0-10 and is based on quality backlinks – more on this later.
DA stands for Domain Authority, this is another search engine ranking system. DA predicts a site’s ranking ability based on the strength of entire domains or subdomains. The score ranges from 1 to 100. The closer you climb towards a 100 the better! Influencing your DA score directly is quite difficult, the best way is to improve your overall SEO. Some brands require a certain DA score before they work with you, thus making your SEO strategy even more important.
PA stands for Page Authority. This score measures the strength of individual pages in relation to their potential SERP Rank. Just like DA, Page Authority is scored on a scale of 1 to 100, with higher scores = a greater ability to rank.
- Link Building
Link building is the process of growing a back catalogue of external and internal links in relation to your website / blog. Your ability to build quality links is vital for your SEO strategy.
It can positively OR negatively affect:
- Domain Authority
- Page Authority
- SERP Rank
- Page Rank
There are two main types of links:
- External – links from other websites to your website
- Internal – links from your website to other websites
You can also interlink your own content. For example, linking to your previous post at the end of or within a new post.
A backlink is a link from an external website to your website. ALL major search engines use backlinks to rank websites. These links have the biggest impact search engine status. However, you should make sure they are of a high quality.
- Co-citation /Co-occurrence
Co-citation and Co-occurrence are two sides of the same coin, they both perform the same function, but in a slightly different way.
- Co-citation is when one website or brand is mentioned by two different sources.
- Co-occurrence builds relationships based on content g. similar keywords/phrases/search terms.
Both can impact your site rankings negatively or positively. When either occurs, it signals to the search engine that your site is important/ relevant to the subject matter being written about. When used correctly it’s a really great way to increase your SERP rank.
To conclude I would like to once again thank The Elysian Geek for allowing me to share this SEO dictionary of sorts with you. There is a lot of contradicting information out there regarding Search Engine Optimization at least now you have a head start with some key terminology!
You can check out more of my content related to SEO over at https://rachaelhope.co.uk
Good luck in your journey towards a fantastic SEO strategy.