What is engagement rate?
“Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven.
For SocialBakers, it is a metric you can count on.
Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others.
And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy.
How do we calculate engagement rate?
We already have an option to see the engagement rate on Facebook itself.
Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate
We can calculate it :
Engagement Rate = Total Engagement (Likes + Comments + Shares) / Total Fans
Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers
Engagement Rate = [Likes + Comments] / Followers (at the time of the post)
There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com.
Here’s the link:
Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis:
Have fun with those tools! 🙂